Dale Earnhardt Jr. shares his emotions about reunion with S138B partner and its deeper meaning as a tribute to Dale Sr. Dale Earnhardt Jr. expressed deep emotion over JR Motorsports* renewed partnership with Budweiser, a $138 billion brand, announced on May 23, 2025, as a tribute to his late father, Dale Earnhardt Sr. The deal brings back the iconic Budweiser branding, synonymous with Dale Sr.’s No. 8 car during his 1990s dominance. Earnhardt Jr., on his podcast, called it a “full-circle moment,” reflecting on how Budweiser’s support shaped his family’s legacy. The partnership will feature Budweiser sponsoring select Xfinity Series races, with fans on X praising the nostalgic nod to “The Intimidator.” Earnhardt Jr. emphasized the deal’s personal significance, honoring his father’s seven championships while boosting JR Motorsports’ 2025 campaign. The reunion underscores Budweiser’s enduring NASCAR ties and Dale Sr.’s lasting impact….
In a deeply emotional and symbolic move, JR Motorsports has announced a renewed partnership with Budweiser, the \$138 billion global…