Logan Romero Plant, born in 1979, is the son of Led Zeppelin frontman Robert Plant, but he forged his own path as an entrepreneur in the craft beer industry. After a stint in music with bands like Sons of Albion, Logan was inspired by the American craft beer scene and founded Beavertown Brewery in London in 2011. Starting from the basement of his barbecue joint, Duke’s Brew & Que, he built Beavertown into one of the UK’s most recognized breweries, known for its bold flavors and eye-catching designs. The brand gained massive popularity with beers like Neck Oil and Gamma Ray, leading to a minority stake investment from Heineken in 2018 and a full acquisition in 2022. Logan stepped down as CEO but continues to influence the company creatively, solidifying his reputation as a major player in the UK’s craft brewing scene…

Logan Romero Plant: From Rock Royalty to Craft Beer Visionary

June 21, 2025 — London, UK

Logan Romero Plant may have grown up in the shadow of rock royalty, but he has spent over a decade proving that his path is distinctly his own. Born in 1979, the son of legendary Led Zeppelin frontman Robert Plant, Logan carved out a unique legacy—not in music stadiums, but in the heart of London’s burgeoning craft beer scene. Through grit, creativity, and entrepreneurial spirit, Plant has built Beavertown Brewery into one of the most recognizable names in British brewing.

A Shift from Music to Malts

Like his father, Logan initially pursued a career in music. He fronted several bands, including Sons of Albion, chasing the creative thrill and performance rush that was seemingly etched into his DNA. However, while his musical efforts showed promise, it was during his travels—particularly across the U.S.—that another passion began to take root. Enthralled by the bold and boundary-pushing craft beer culture he encountered in cities like Portland, San Diego, and New York, Plant envisioned a similar movement taking hold in the UK.

“Beer in the States had evolved into something far more expressive than I’d ever seen back home,” Plant once reflected. “It wasn’t just about drinking—it was about community, experimentation, and flavor. I wanted to bring that vibe to London.”

Beavertown: Born in a Basement

In 2011, that vision came to life. With a humble setup in the basement of his barbecue restaurant, Duke’s Brew & Que, in De Beauvoir Town (from which Beavertown gets its name), Plant began brewing small batches of distinctive beer. Combining bold American-style recipes with a uniquely British flair, his early offerings quickly caught the attention of London’s discerning drinkers.

Beavertown’s breakout hit, Neck Oil, a session IPA, and Gamma Ray, an American pale ale, became staples of the craft beer revolution in the UK. The beers were notable not just for their flavors, but also for their distinct visual identity—bright, cartoon-style artwork that stood out on shelves and in pubs. The branding, often filled with sci-fi and punk rock themes, reflected Logan’s artistic instincts and desire to make beer fun and accessible.

Scaling Up and Selling In

As demand surged, Beavertown expanded rapidly, moving from its small Hackney beginnings to a larger facility in Tottenham. By 2018, its growing market share and brand identity caught the eye of global brewing giant Heineken, which purchased a minority stake in the company. This partnership allowed Beavertown to fund the construction of a state-of-the-art £40 million brewery, known as Beaverworld, which significantly boosted its production capacity.

In 2022, Heineken acquired full ownership of Beavertown. While this move sparked concern among some craft beer purists, it also marked the culmination of Logan’s vision—to create a brand so influential that it would reshape the UK’s beer landscape.

Logan stepped down as CEO following the acquisition but retained a creative advisory role within the company. He continues to shape Beavertown’s product innovation and aesthetic direction, ensuring the brand’s soul remains intact even as it scales globally.

A New Chapter

Today, Logan Romero Plant stands as a prime example of how legacy and innovation can coexist. Though his roots are steeped in the mythology of rock music, his entrepreneurial journey has been entirely his own. He took the ethos of creativity and rebellion often found in rock and roll and poured it into beer—crafting not just pints, but a movement.

Beyond business, Plant remains committed to community and sustainability, supporting local arts initiatives and ensuring Beavertown maintains its B Corp values. His influence also extends into mentorship, offering guidance to aspiring brewers and startups looking to navigate the increasingly crowded and competitive craft beer industry.

As Beavertown continues to thrive under Heineken’s ownership, Plant’s fingerprints are unmistakably present. From the beers on tap in pubs across the UK to the striking cans lining supermarket shelves, Logan Romero Plant has left a lasting mark—not by riding on the coattails of a famous name, but by brewing up a legacy of his own.