Netflix Set to Release “New Era: It’s Time” Featuring Cleveland Cavaliers on July 3
Netflix has officially announced the upcoming global release of a highly anticipated sports documentary series titled New Era: It’s Time, set to premiere on July 3. This multi-part series will take viewers on a compelling, emotional journey chronicling the dramatic rise, struggles, and redemption of the Cleveland Cavaliers, one of the most storied franchises in NBA history….
New Era: It’s Time offers an unprecedented, behind-the-scenes look into the Cavaliers’ transformation — from rebuilding years to reclaiming their status as contenders. With exclusive access to the locker room, front office, and personal moments of the players, the series promises to deliver raw emotions, locker room truths, and high-stakes decision-making as the team charts its path toward greatness once again.
Viewers will witness the team’s evolution post-LeBron James, showcasing how the franchise navigated its identity, fostered young talent, and reignited the pride of an entire city. Featuring rising stars like Darius Garland and Evan Mobley, as well as key insights from head coach J.B. Bickerstaff and Cavaliers’ front-office leaders, the documentary captures the heart and hustle of a team striving to build something special from the ground up.
Each episode delves into critical moments: from draft night gambles and emotional team meetings to last-minute buzzer-beaters and the passionate fanbase that never gave up. Through wins and losses, internal pressure, and community support, New Era: It’s Time is more than just basketball — it’s about resilience, legacy, and the rebirth of a franchise determined to write its next chapter.
Netflix promises that this documentary will resonate not only with Cavs fans but with anyone who loves sports, underdog stories, and the human spirit behind professional competition. With powerful storytelling and cinematic visuals, New Era: It’s Time stands as a tribute to every athlete who dares to dream — and every city that stands behind them.
Mark your calendars for July 3 — the Cavaliers’ story is just beginning, and New Era: It’s Time is the front-row ticket to a basketball revolution.
