Amazon Prime Video to Release Four-Part Documentary on Dale Earnhardt Sr. and the Earnhardt Legacy
May 30, 2025 — Los Angeles, CA
Amazon Prime Video is set to take racing fans deep into the heart of NASCAR history with the upcoming release of a four-part documentary chronicling the extraordinary life of racing icon Dale Earnhardt Sr. and the lasting legacy of the Earnhardt family. The highly anticipated series, simply titled “Earnhardt,” promises an emotional and powerful look at one of motorsports’ most legendary dynasties.
Produced by Imagine Documentaries in partnership with NASCAR Studios, the series also features creative contributions from Dirty Mo Media, the content company founded by Dale Earnhardt Jr., ensuring that the story is told with both reverence and insider authenticity.
The series is expected to premiere later this year exclusively on Amazon Prime Video, making it accessible to a global audience of racing fans and documentary enthusiasts alike.
A Legend Beyond the Track
Dale Earnhardt Sr., often referred to as “The Intimidator,” was a seven-time NASCAR Cup Series champion whose aggressive style and larger-than-life persona captivated fans and struck fear into competitors. His untimely death during the final lap of the 2001 Daytona 500 remains one of the most tragic and defining moments in NASCAR history.
The documentary will not only explore Earnhardt Sr.’s on-track dominance and fierce rivalries but also delve into his upbringing in rural North Carolina, his relentless work ethic, and his determination to forge a path in racing despite financial struggles and personal setbacks.
Each episode will focus on a pivotal chapter in Dale Sr.’s life, combining never-before-seen archival footage, exclusive interviews, and intimate commentary from family members, friends, teammates, and rivals.
A Family Legacy
More than just a portrait of one man, Earnhardt aims to capture the deep roots and lasting impact of the Earnhardt family on NASCAR. With Dale Earnhardt Jr.—a 26-time Cup Series winner and current media personality—serving as both a narrator and executive producer, the documentary will examine the generational influence of the Earnhardts on motorsports culture and business.
“This is a story that goes beyond racing,” said Dale Jr. in a recent statement. “It’s about passion, legacy, and the kind of drive that shapes lives and industries. I’m proud to help tell this story the way it deserves to be told—with honesty, heart, and respect.”
The series will also explore how Dale Sr.’s legacy continued through Dale Jr.’s career, and how the family has used its platform to push for safety innovations and community engagement in the years following Dale Sr.’s death.
Star-Studded Production Team
Behind the scenes, the documentary brings together some of the most respected names in storytelling. Brian Grazer and Ron Howard, co-founders of Imagine Entertainment, are executive producers, alongside NASCAR Studios’ Matt Summers and Tim Clark. The combination of Hollywood production value and deep racing knowledge is expected to create a documentary that is both cinematic and emotionally resonant.
“With ‘Earnhardt,’ we wanted to create something that would appeal to die-hard fans and newcomers alike,” said producer Sara Bernstein of Imagine Documentaries. “It’s a story of grit, determination, triumph, and loss—and it’s uniquely American.”
Building Anticipation
The announcement has already generated significant buzz across social media and racing forums. Fans are eager for a definitive, behind-the-scenes look at one of the most influential figures in sports history. Industry insiders suggest Earnhardt could follow in the footsteps of other critically acclaimed sports docuseries like The Last Dance and Drive to Survive, further bridging the gap between sports entertainment and mainstream audiences.
Amazon has yet to announce an exact release date, but promotional teasers and a full trailer are expected in the coming weeks.
For NASCAR fans and documentary lovers alike, Earnhardt promises to be a must-watch—a raw, riveting ride through the life of a racing legend and the family legacy that still drives the sport forward.
