BREAKING NEWS: Lance Armstrong Takes Home Prestigious “Voice of the People” Award for Transformative Work in Cyclist Storytelling
AUSTIN, TX — In a moment of recognition that underscores both legacy and evolution, legendary cyclist Lance Armstrong has been awarded the prestigious *Voice of the People* Award for his groundbreaking work in storytelling and redefining how cycling is experienced by fans around the world.
Long known as one of the most polarizing and influential figures in the sport, Armstrong has transformed himself from an elite competitor into a powerful voice and commentator—connecting fans, athletes, and the wider public through honest, unfiltered, and often compelling insights into the world of professional cycling.
This week’s honor, presented by the Global Sports Media Forum, recognizes Armstrong’s unique impact through his podcast *THEMOVE*, where his deep knowledge of the sport, authentic commentary, and bold opinions have drawn millions of listeners from across the globe.
“Lance Armstrong has redefined what it means to stay relevant after a career in competition,” said the Forum’s executive director, Maria Velez. “His podcast has become a trusted voice in cycling—not just for race analysis, but for capturing the human stories, the emotion, and the drama that makes the sport so captivating.”
Armstrong accepted the award in front of a standing-room-only crowd at the Austin Convention Center on Wednesday evening. In his acceptance speech, he acknowledged both the evolution of his journey and the unwavering community that has followed him into this new chapter.
“I’ve lived many lives in cycling—from winning races to facing setbacks and everything in between,” Armstrong said. “But storytelling has given me a way to reconnect—with the sport, with the fans, and with the people who make it what it is. This award means more than I can say.”
*THEMOVE* began as a passion project to cover the Tour de France in a style that was accessible, sharp, and real. It quickly grew into something more—a cultural touchpoint for cycling fans craving honesty, context, and a behind-the-scenes view into the tactics, politics, and personalities that shape the peloton.
Joined by longtime friend and former teammate George Hincapie, as well as a rotating panel of guests including Sir Bradley Wiggins and Johan Bruyneel, Armstrong has created a podcast that feels like a conversation among insiders, yet remains open to the broader fan base. From grand tours to one-day classics, *THEMOVE* now stands as one of the most downloaded sports commentary platforms in the cycling world.
“Lance has always had a unique perspective on this sport,” said Hincapie. “What he’s done with *THEMOVE* isn’t just talking about cycling—it’s elevating the narrative, creating space for debate, humor, and truth. That’s why people keep tuning in.”
Fans, too, have had a strong hand in this recognition. The *Voice of the People* Award is partially decided by public nomination and voting, making it a reflection of the community’s appreciation.
“His voice helped me fall in love with the sport all over again,” wrote one fan in their nomination. “You can agree or disagree with his takes, but you’re always engaged—and that’s the mark of a great storyteller.”
As Armstrong continues to expand his media footprint—exploring new formats, collaborating with icons of the sport, and diving deeper into the untold stories of cycling—this award serves as a powerful validation of the path he’s carved post-racing.
“Cycling has always been a part of who I am,” Armstrong concluded. “But today, it’s not about crossing the finish line first—it’s about making the story matter. Thank you for letting me tell it.”
