Tony Stewart Secures $15.5M Netflix Deal for Eldora Speedway Dirt Racing Film
What’s coming isn’t just a documentaryit’s a full-throttle tribute to the dirt racing empire that defined a generation. Legendary rivalries, unseen footage, and the raw soul of Eldora Speedway are about to hit your screen harder than ever…..
Tony Stewart, three-time NASCAR Cup Series champion and dirt racing legend, has just inked a $15.5 million deal with Netflix to bring the story of Eldora Speedway to a global audience. What’s coming isn’t just a documentary—it’s a full-throttle tribute to the dirt racing empire that defined a generation.
Slated for release in late 2025, the feature-length film promises to deliver an unfiltered look at the heart-pounding world of dirt track racing, with Eldora Speedway serving as both the battleground and the beating heart of the sport. Stewart, who purchased the track in 2004, has long championed grassroots racing, and now he’s ready to show the world what makes Eldora an icon of American motorsports.
Netflix, known for its wildly successful sports documentaries like Drive to Survive and The Last Dance, is betting big on the visceral energy and fiercely loyal fanbase of dirt racing. The Eldora project, currently titled Kings of Clay, will blend cinematic race footage, raw behind-the-scenes drama, and never-before-seen archival material from the track’s seven-decade history.
“Eldora is more than just a racetrack—it’s a way of life,” Stewart said in a press release. “The blood, sweat, and dirt that built this place deserve to be seen, heard, and felt. This isn’t just my story; it’s the story of every racer who’s ever dared to hit that clay at 100 mph.”
The film will dive deep into legendary rivalries, including throwbacks to the early days of dirt racing when names like Jack Hewitt, Jeff Gordon, and Steve Kinser roared across the Eldora high banks. Viewers can expect gritty, high-definition footage of classic battles, as well as emotional retrospectives from racing legends and current stars who grew up idolizing the heroes of Eldora.
Produced by the same team behind Netflix’s Formula 1: Drive to Survive, the film is expected to elevate dirt racing’s profile and potentially ignite a new wave of fan interest. Industry insiders believe Stewart’s personal involvement is what made the deal possible—and what will make the story resonate far beyond the traditional motorsports community.
Stewart will serve as executive producer, ensuring the project stays authentic to the roots of dirt racing culture. “We’re not watering this down,” he said. “People are going to feel the vibration in their chest when they watch this. That’s what dirt racing does—it grabs you and never lets go.”
The $15.5 million budget includes high-tech film equipment, drone racing cameras, and immersive sound design to capture the ferocity of live events like the World 100 and Kings Royal. Netflix is also reportedly considering a multi-episode spin-off series, depending on the success of the initial film.
As the engines fire and anticipation builds, one thing is clear: Eldora Speedway is about to thunder into the global spotlight, bringing dirt racing’s untamed spirit to living rooms around the world. Buckle up—this ride is just getting started.
